Civic performance is the emotional attachment and perspective the viewer has towards an image. The emotional attachment and perspective of a viewer is the emotional situation that goes through a viewer’s mind when they glance at the photo, the viewer captures memories and flashbacks once seeing the iconic image. When viewers gaze at the 2010 world cup logo many memories stumble through across their brain. The time the world cup was hosted in an African nation for the first time (South Africa), when Spain won its first world cup in Spanish history, when Uruguay made it to the final four, or when South Africa became the first country not to win a single world cup game on home soil. But the most memorable thought of all when looking at this logo is remembering what each team did for their country and how each country was represented regardless of their results. This logo also represents civic performance because it gives younger soccer players a goal to set every time they seek this photo and something to achieve.
An iconic image is one that is remembered while being widely recognized and brings across some sort of emotion while having a significant meaning. The logo of the 2010 world cup is an iconic image to our generation because it includes both civic performance and aesthetic familiarity, it is an image that is relatable and brings about an emotional attachment to the viewers.