The student blog for Drake University first year seminar entitled Visual Politics

Wednesday, September 22, 2010

The world's game


        Soccer is the world’s game, it may not be the most desired sport in America but in the world it is widespread. This logo of the 2010 world cup is an iconic image to our generation because a lot of people around the world can relate to this logo.  Even though many people in the United States dislike soccer they still watch the world cup- its high quality soccer. The world cup attracts sports fan, soccer players, and anyone interested around the world. The world cup brings each country together to share something they have in common; they’re the best soccer players in the world. Each player plays to represent their country, family, themselves, and the world’s game at the highest level.  Both civic performance and aesthetic familiarity clarify how this logo of the 2010 world cup is an iconic image.
                Civic performance is the emotional attachment and perspective the viewer has towards an image.  The emotional attachment and perspective of a viewer is the emotional situation that goes through a viewer’s mind when they glance at the photo, the viewer captures memories and flashbacks once seeing the iconic image. When viewers gaze at the 2010 world cup logo many memories stumble through across their brain. The time the world cup was hosted in an African nation for the first time (South Africa), when Spain won its first world cup in Spanish history, when Uruguay made it to the final four, or when South Africa became the first country not to win a single world cup game on home soil. But the most memorable thought of all when looking at this logo is remembering what each team did for their country and how each country was represented regardless of their results.  This logo also represents civic performance because it gives younger soccer players a goal to set every time they seek this photo and something to achieve.
                Aesthetic familiarity also shows that this logo of the 2010 world cup is an iconic image to our generation. Aesthetic familiarity is an image that is relatable, accustomed in our minds, and can transcend our imagination. This logo is accustomed to anyone who watches sports, even those who don’t find soccer appealing. It is known around the world and relatable to any country in world because soccer is the world’s game. All over the world this image has become familiar, from country to country, house to house, and locker room to locker room. In most countries this logo is everything, soccer is everything. People live and breathe soccer in most countries because in most countries that is all they have, playing soccer is what they do. Playing in the world cup shows each person what their country means to them and how they represent it. The 2010 world cup logo is relatable and familiar in a lot of people’s minds, it is an iconic image.
                An iconic image is one that is remembered while being widely recognized and brings across some sort of emotion while having a significant meaning. The logo of the 2010 world cup is an iconic image to our generation because it includes both civic performance and aesthetic familiarity, it is an image that is relatable and brings about an emotional attachment to the viewers.

Sierra Riasati

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