Chuck Grassley is an all-around hard working citizen and family farmer who represents Iowa in the senate. Chuck Grassley not only illustrates himself as an American citizen but a true Iowan who is just like one of us. This entire commercial is a model of how we should be living our lives, representing not only our country but also our state.
Barbara Grassley, Chuck’s wife, was speaking throughout the entire commercial. She spoke about how Chuck Grassley is a family man, farmer, member of the senate, works on an assembly line, hardworking, and has the longest consecutive voting record out of all the senators (6000 straight votes). In this campaign ad the conversation of Barbara Grassley didn’t make it powerful, the visual aspect did. This commercial visually portrayed Chuck Grassley as a true Iowan on his farm as a family man while driving his old beat up car down a dirt road. On the flip side we saw the senator side of Grassley, with his suit and tie on interacting with many people.
The clips shown of Grassley on a farm, in jeans and a shirt, with his old car on a dirt road reveal the message of an American citizen, even more so an Iowan. These images of Grassley make him more relatable as a candidate and it shows the voters that he is just one of us. By showing his supporters American images it demonstrates that Grassley does truly support America and his American citizenship. The jeans and a button up shirt that Grassley is wearing while working on his farm is the typical “American style” that most people wear and it also shows what most people think of Iowa, it is all farms. Also the car that he is driving down the dirt road in the beginning of the campaign ad is an American brand car, Chuck Grassley supports America.
The second visual appeal of this commercial is Grassley’s interaction with people. Whether it’s a visual of Grassley on the farm, in an assembly line, or in the senate’s office he is always interacting with someone. He is someone who is always there to help and when helping will have a smile on his face. His interaction with people displays the assumption that Grassley is a kind, friendly man that is willing to work with others. The interaction with people also conveys a sense of citizenship and how we should be willing to live our lives because citizens should work together as one and be happy to help anyone, as Grassley is.
One main element that is carried throughout this commercial is about Grassley’s hard work and the diversity he shows throughout his working experience. By being a farmer, member of the senate, and an assembly line worker he shows variety and that he is a hard worker within his jobs. Grassley is an active man and knows how the American working system operates; you need to know how to work in many different job types. The ultimate citizen knows they have to work hard in many different types of jobs because that is honestly how America is run today. Hard work is one aspect that conveys how we as Americans should be living our lives, but diversity amplifies that idea. Diversity and hard work define a true American citizen.
When thinking about the upcoming election, senators may concern is getting reelected. The campaign ads and portraying American citizenship is all in work to get reelected and become a senator again. With Grassley having the longest consecutive voting record out of any senator and having 6,000 straight votes in office, he knows his campaign ads are doing the job. Grassley knows he is a true American citizen and even more so an Iowan which allows other citizens to believe the same. This commercial offers Chuck Grassley as the perfect citizen with the characteristics he has; hard work, farmer, family man, and diversity. Grassley’s commercial is a perfect example of how we should be living our lives as American citizens; hard working, family oriented, diverse, with dedication.